Christian Ruff is full professor of neuroeconomics and decision neuroscience at the Department of Economics of the University of Zurich (Switzerland). He is co-leading the Feasibility Study: Biases and Cognitive Failures in Markets project together with Carlos Alós-Ferrer.

After studying psychology, cognitive science, and neurobiology in Freiburg (Germany) and Vancouver (Canada), Ruff obtained a PhD in cognitive neuroscience at University College London (UK) in 2007. He stayed at UCL as senior research fellow until 2010, when he took up his position at the University of Zurich. In his research, Christian studies human motivation, decision-making and learning with the aim to develop models that can be used to explain and predict choices and social behavior across many diverse contexts.